Here's why I think you should.

The real estate landscape has shifted recently, particularly regarding how broker commissions are structured and communicated. As a seller in today's market, you might be asking yourself a critical question: "Should I still agree to pay the buyer’s agent commission?"

My direct, professional advice to my clients across Chicago is: Yes, you absolutely should. While the rules of the game have evolved, the underlying psychology of a successful real estate transaction has not.

Here is a look at what has changed, and why offering a competitive buyer’s agent commission is ultimately an insurance policy for your own bottom line.

 

Shy seller should pay buyers commision

The New Rules: A Quick, Concise Breakdown

Following the landmark National…

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“Is now a good time to sell?”

It's one of the most frequent questions I’m asked by homeowners. In today’s market, the answer depends less on broad national headlines and more on the specifics—your neighborhood, your price point, your property type, and how strategically the home is positioned.

After more than 15 years selling luxury real estate throughout Chicago—including the Gold Coast, Lincoln Park, West Loop, Bucktown, Wicker Park, Streeterville, Lakeshore East, River North, Old Town, Lakeview, South Loop, and Downtown/The Loop—I can confidently say that Chicago’s luxury market remains strong and opportunity-driven for well prepared sellers.

The market today rewards quality, presentation, and pricing discipline. Buyers are selective,…

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Listing information last updated on July 17th, 2026 at 12:32pm CDT.