A Strong Market and Smart Preparation for Fall Listings
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As we move into fall 2025, Chicago’s housing market continues to show strength and resilience. Higher interest rates? Doesn't seem to matter. Buyers remain motivated across the city, and sellers who prepare wisely are seeing excellent results.
This week I am focusing on four neighborhoods — Gold Coast, Streeterville, Lincoln Park, and West Town — highlighting the unique real estate opportunities they offer. While each has its own character and market dynamics, all share one common theme: buyers are active, and well-marketed homes are selling.

By the numbers: August 2025
The latest August data shows a positive outlook across the Chicago metro. The median sale price across the city reached roughly $385,000, reflecting a 5.5% increase year-over-year, while the broader metro area is averaging around $402,000, up 4.4%. Homes are spending an average of 54 days on the market, moving faster than this time last year. Tight inventory in several neighborhoods continues to support strong prices, and buyers remain eager, especially in well-located areas with lifestyle appeal.
From My perspective:
Real estate markets are hyper-local and citywide trends don't always apply to every neighborhood, but under $2M, homes are selling lightning fast. Buyers are circling and prices are rising.
I'm happy to represent buyers and sellers, but being a buyer's agent in this market is a tough task. Inventory is low and the competition is high. A homeowner with a 3% mortgage and a rising property value is not motivated to sell.
Gold Coast: Timeless Appeal with Luxury Potential
The Gold Coast remains one of Chicago’s most sought-after addresses, prized for its historic architecture, tree-lined streets, and proximity to the lake. Luxury condos and historic row homes continue to attract buyers who want both elegance and walkability. Though the high-end condo segment has seen price adjustments in recent years, demand is steady for properties that are well-maintained and thoughtfully updated.
Sellers preparing to list this fall can benefit from staging that highlights architectural details — such as crown moldings, hardwood floors, or vintage fireplaces — paired with modern kitchens and baths. Pricing competitively and marketing the lifestyle of Gold Coast living, from boutique shopping on Oak Street to lakefront recreation, can set a property apart.
My single family home listing at 1224 N Astor recently sold for $150,000 over asking price!
Streeterville: Lakeside Living with Cultural Access
Streeterville continues to draw buyers who want to live near Lake Michigan, Navy Pier, and world-class institutions like the Museum of Contemporary Art and Northwestern’s medical campus. The condo market remains active, with steady demand from professionals, medical staff, and retirees who appreciate the convenience of high-rise living. This market has not been great the last few years, especially at the higher end, but there is a lot of value right now in Streeterville.
To prepare for a fall listing, sellers should emphasize the lifestyle advantages of Streeterville: access to the lakefront trail, rooftop decks with panoramic views, and proximity to Michigan Avenue shopping. Refreshing a unit with a fresh coat of paint, neutral décor, and showcasing building amenities like gyms, pools, or doormen services can maximize appeal.
There are some great Streeterville condos for sale
Lincoln Park: High Demand and Swift Sales
Lincoln Park has been one of Chicago’s most consistently strong markets in 2025. Inventory has remained tight, and buyers are competing for everything from luxury single-family homes to updated condos. Properties here often sell quickly, with many achieving asking price or higher. The neighborhood’s enduring draw comes from its blend of green space, historic architecture, and high-end dining and retail along Armitage and Halsted.
Sellers planning to list in the fall should lean into Lincoln Park’s lifestyle. Professional staging that highlights open layouts, outdoor space, and family-friendly features like mudrooms or finished basements can resonate strongly. With homes moving fast, I work closely with sellers to set a strategic listing date in anticipation of high showing volume. A good market helps, but multiple offers are the result of a good plan.
West Town: Energy, Growth, and Increasing Value
West Town — which includes Wicker Park, Bucktown, Ukrainian Village, Noble Square, etc — continues to thrive as one of the city’s trendiest areas. Buyers are drawn to the mix of historic workers’ cottages, modern new construction, and loft conversions. In 2025, prices have trended upward thanks to strong demand and limited inventory, making it an excellent time for sellers to bring homes to market.
Those preparing to sell in West Town this fall should highlight modern updates, outdoor decks or rooftop spaces, and proximity to popular restaurants, coffee shops, and galleries. With many younger buyers entering the market here, digital marketing and stylish photography are especially important. You sell the sizzle not the steak.
Preparing to List This Fall
No matter the neighborhood, fall is a strategic time to list in Chicago. The fall market is typically composed of serious buyers who want to make a move before the holiday season. Sellers who prepare thoughtfully can take full advantage of this momentum. Now is also a great time to start preparing for a 2026 sale.
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Stage with intention: Clean, declutter, and style spaces to feel open, warm, and move-in ready. Professional staging or simple updates like fresh paint and neutral décor can make a lasting impression.
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Highlight lifestyle features: Chicago buyers in 2025 want more than square footage — they want a sense of place. Emphasize outdoor amenities, proximity to schools and parks, and walkability to dining and retail.
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Take your pictures now: High-quality photography, video tours, and compelling visuals can help homes stand out in a competitive market. If you are considering a sale in early 2026, now is your last opportunity to get quality exterior photos of yards, gardens, and views. Be first to market in 2026 while your neighbors are still waiting for their spring photos to be taken.
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Price strategically: With demand high, especially in Lincoln Park and West Town, sellers can price with confidence. In luxury markets like Gold Coast and Streeterville, smart, competitive pricing paired with polished presentation will get the job done.
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Be market-ready: Homes are moving quickly in many neighborhoods, so sellers should make sure there are no roadblocks to success before hitting the market. The first few weeks of your homes listing are some of the most important.
The Bottom Line
Chicago’s real estate market in 2025 continues to show strength, with buyers aggressively pursuing new listings across the city. The Gold Coast offers timeless luxury, Streeterville delivers cultural access and lakeside living, Lincoln Park remains a hotbed of demand, and West Town shines with energy and rising values.
For sellers, fall is the ideal moment to list: inventory remains tight, buyers are serious, and well-prepared homes can command excellent prices. With the right staging, marketing, and pricing strategy, this is one of the best opportunities in recent years to make a successful sale.
WHETHER YOU'RE READY TO MAKE A MOVE OR SIMPLY EXPLORING YOUR OPTIONS, REACH OUT AND LET'S START THE CONVERSATION!
Posted by Ryan Hardy on

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