We can't control the market, but we can control how we market.
As a Chicago real estate agent, I have been a part of hundreds of successful transactions spanning good markets, bad, deep recessions and more recently, pandemics. Successfully navigating today's market requires sales experience, a deep understanding of the local market and an individual approach to each home.
Effective Internet Marketing
We all know the internet has revolutionized how real estate is marketed. The first time a buyer sees your home will not be in person - they’ll see it online from wherever they may be. Making your home stand out during this crucial first impression is an essential part of a fast, successful sale. Effective online marketing works to significantly increase your homes perceived value and leads to more aggressive offers. Web appeal is the new curb appeal.
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Stunning property videos
Engaging content, on-demand and accessible from anywhere. Real estate listings with professional photography and virtual tours are viewed more frequently by online buyers than those with few or no photos. It's a proven competitive advantage.
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The Right Exposure
In addition to promoting to your home's listing through our multi-tiered print, mail and email campaigns, we'll elevate your home's listing through our exclusive media partnerships. The Sotheby's International Realty brand is the most profiled luxury real estate brand in the news.
Our connections, become your connections.
The Right Price
I'd much rather call you with offers than price reduction requests. Overpricing your home and reducing it later, might seem like a fair idea at first, but it seldom works to the seller's advantage. Pricing a home correctly from the start results in the greatest buyer interest and the most favorable terms. Today's buyers have more information available to them than ever, they know the recent sales in your neighborhood and they've seen your competition. Don't help your neighbor sell their house by overpricing yours.
The right price gets the best result.
The Best Deal
However you define the best deal, I'll advocate for your best interests and the most favorable terms. I understand that real estate decisions are among the most significant you'll make, and that's why I prioritize clear communication, detailed market research and strategic negotiation on your behalf - All so you can walk away knowing you got the best deal.
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